michael signal

creative director
ba. land Information technology

Mike is a trusted advisor for our clients, and welcomes new clients to the artihcoke community. Michael brings a rare blend of creativity and analytical thinking to his role as Managing Director. With an academic background in information technology, and years of experience in business and technology, he is adept at connecting organisational requirements with technical solutions. A trusted digital marketing advisor, he guides clients through the minefield of options with one foot firmly in their world of business. Mike has advised many of Australia’s leading brands on their digital strategies helping to transform their businesses through digital. Just as comfortable in the ocean and the boardroom, Mike has been known to turn heads with his smooth moves dodging sharks.

20 years experience


digital consultant
masters of information technology
harvard university

Akash was working as a software engineer designing the next generation data mining technology. He wanted to enhance his career by studying multi-level service oriented architecture and was building up a career in software architecture when he met a professor from school of business at UNSW who advised – YOU have bigger abilities in business development. Upon his suggestion, Akash started to explore and enjoyed helping small to medium businesses to enhance their business with strategic web and mobile application technologies. He has worked with more than 500 businesses in last 3 years. Most of these businesses are busy and growing. The journey continues..

12 years experience


senior user experience strategist
ba. information technology

Fay is a technically minded and exquisite Experience Designer with crazy attention to detail.  She is passionate about creating beautiful, delightful experiences for customers. Fay has many strengths, only some are directed towards Human Centred Design research and thinking. Her process can only be seen to be believed.  Sit back and wonder at her delights.

10 years experience


senior mobile digital experience designer
ba. information technology

JJ is a super talented Digital Experience Designer with field experience in mobile.  He has a special interest in payment – banking and hotel services. Not only is this a key to his budding career, but he also helps transform the business to adapt to the agile environment through an experimental design approach with customer centricity.  Off the field, he can hit a shuttlecock out of the ballpark.  On the tools, he has special expertise in critical design thinking delivering results by using a clean lean fighting Agile machine.  Oh and he is a wizz at Experimentation.

20 years experience


digital copywriter
ba. american studies

Matt produces text (and if required, strategic direction, campaign ideas and visual components) for print collateral (ie. mailpacks, fliers and brochures), websites, blogs, magazines & newspaper editorial, press releases, print ads, posters, TV & radio ad scripts, and much more. Working across all media, he is able to handle everything from B2B communications to consumer publications, from Direct mail packs to online marketing campaigns – and will provide dynamic, attention-grabbing headlines, taglines, intro copy, long copy, editorial, advertorial, blogs and even social media campaigns.

20 years experience

the best people

UX designer


UX designer


UI designer


brands we have evolved